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The 7-Point Shopify Conversion Audit I Run on Every Store

▸ published July 21, 2026 // by Esa Lappalainen

Most Shopify stores leak revenue in the same predictable places. Before I touch a single line of code, I run this seven-point audit to find exactly where the money is falling out.

Where stores leak

The funnel is only as strong as its weakest step. These are the usual suspects:

  • Slow product pages that bleed mobile conversions
  • A checkout asking for too many fields
  • Trust signals buried below the fold
  • On-site search that returns zero results

Fix these in order of impact, ship, measure, and repeat. That’s the whole game — fewer buzzwords, more sales.

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